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Every day matters. 

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At Everyday, we believe that the journey of parenting is defined by the small, meaningful moments we nurture each and every day. Our mission is to empower parents to connect with their children, championing emotional well-being, curiosity, and resilience in every moment of growth, learning, and play.

We understand that parenting is a continuous journey - one that requires patience, love and understanding. It’s about showing up, even on the hardest days, and embracing both the joys and challenges that come with raising children. We don’t aim for perfection; we aim for presence.

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Empathy is our foundation. We guide parents to build strong, lasting relationships with their children, helping them navigate the ups and downs of childhood with love, patience and intentionality. By enriching meaningful bonds, we believe children can grow into resilient, emotionally healthy adults, prepared to thrive in a world full of possibilities.

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Health is our heartbeat. Just like the roots of a tree, we believe in nurturing the emotional well-being of children through consistent, everyday care. Our focus is on fostering resilience, confidence and strength, through the routines and activities that make up daily life.

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Curiosity is our promise. We encourage parents to infuse curiosity and creativity into everyday moments—whether through imaginative play, exploration or simply discovering the world around them. Every challenge is an opportunity to learn, grow and connect in new and meaningful ways.

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At Everyday, we’re here to support parents through every step of this journey. We offer expert-driven guidance, tools and ideas to help parents create a nurturing environment where children can flourish emotionally, mentally and physically. We understand that no two families are the same and we are dedicated to providing realistic, accessible support that honours the uniqueness of every family’s journey.

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Because at the end of the day, it’s not about the extraordinary - it’s about the everyday.

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My Story

I always knew I wanted to teach, and I loved the years I spent working across Nursery, Reception and Key Stage 1. I was also fortunate to be part of Early Years Moderation and Research Groups, experiences which deepened my understanding of how children learn and develop. But when I became a parent myself, I realised I wanted to use that knowledge in a different way - by supporting families directly. These days, my focus is on helping parents feel confident and supported in raising their children, drawing on both my professional expertise and my experience as a mum.

 

With my passion and experience, I’m here to walk you through the fundamentals of child development and support your child in reaching their full potential. I share free content, practical advice and easy-to-use resources designed to help you spend more time enjoying the family life you imagined - the one where you sit together on a Sunday afternoon playing games, not the one where meltdowns and behaviour battles get in the way of the fun.

 

Think of me as your parenting fairy godmother - here to share the best of what I’ve learned (and continue to learn) with warmth, encouragement and practical tools. Whether you’re navigating tantrums, teaching calm or simply wanting to understand your child better, I’ll be by your side to make the journey that little bit easier.

 

Love, Emma / Mum, Teacher and Founder of Everyday

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Contact

I'm always happy to help with your parenting or practitioner queries. Send me an email or join the mailing list to stay up to date.

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